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Mersana Therapeutics, a Cambridge based biotech company, approached Design and Company to help them reimagine their web presence. I worked alongside Bridget Alexander to craft a mobile friendly website to showcase Mersana's unique technology. After our first meeting with Mersana's management team it became very apparent that their technology would be center stage on the website.
The biggest challenge we faced in the development of this site was presenting Mersana's Fleximer platform in a digestible manner. Ultimately we broke the platform down into the five main elements and crafted a dynamic slideshow that walks a user through the entire system. Providing a simple explanation for each step in the slideshow.
Identity Development, Website Design
Data Visualization, Animation
Identity Development, Animation