Big Red & Shiny
September 2012 |

Big Red & Shiny is a non-profit arts organization and online art journal based in Boston. Originally launched in February 2004, Big Red & Shiny published 135 issues before going dark in August 2010. In September of 2012 it returned under new editorial staff, and began the rebranding process. Big Red & Shiny approached me looking to create a unified, clean and vibrant visual system. I began by looking through the history of Big Red's initial launch, quickly I discovered that the old Big Red branding changed with every issue.

Based on this initial research it was clear that Big Red & Shiny needed a brand that was concrete, while leaving room for creative and versatile usage. I began sketching, connecting with the ampersand found in Big Red & Shiny as well as Big Red's initials 'BR&S'. Once we decided on a mark, I began working on a way to incorporate the mark into Big Red's entire identity system. Starting with the stationary set, website, and social media presence.

Photo Credit: @carleycalla

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