SooGood: Smoothies & Coffee
When asked to pick a brand for a fashion catalog in Typography III, I instantly thought of Burton. I have been receiving Burton's seasonal magazines for as long as I can remember so I jumped at the opportunity to design one of my own. The only requirement of the brief was to thread a story through out the catalog, using the story to help illustrate the characteristics of Burton's brand. When I think of Burton and snowboarding I am instantly brought slope side on a mountain, taking in the view of the world. Through out the catalog I explored the idea of discovery and adventure. Creating a way for the reader to transport themselves to the mountain.
Woven through out the catalog is a story of a snowboarder working their way down the mountain, told through a text message conversation. I juxtaposed this conversation with a transcendentalist essay by Ralph Waldo Emerson, that spoke about the inherit beauty of nature. Through my typography I mimicked this comparison by setting the essay in an extremely traditional grid, and pushed the boundaries of my grid with the text message conversation.
Identity Development, Website Design
Data Visualization, Animation
Identity Development, Animation